Fill your chairs with new patients — booked, not just leads.
ChairFill runs the ads, builds the funnel, and books qualified new-patient appointments — implants, Invisalign, veneers — straight into your London practice's calendar. You just show up and treat.
✓ Booked appointments, guaranteed✓ Dental-only, London-local✓ GDC-compliant ads✓ You own the leads
Built for dentists — we book patients, not vanity ‘leads’.
Empty chairs are expensive — and word of mouth won’t fill them.
High-value treatments sit idle while you rely on referrals, and the generalist agency you tried sent ‘leads’ that never booked.
the value of a single implant or Invisalign patient — every empty slot is real money walking out the door.
most agencies send form-fills that never reply, never qualify, and never sit in your chair.
of dental appointments no-show without a proper reminder system — booked time, wasted.
You don’t want more ‘leads’ to chase. You want a full appointment book — qualified patients, booked and showing up, while you focus on dentistry.
The Full-Chair System
Not boosted posts. A complete, dental-specific acquisition system — run for you, end to end.
Target London, locally
Hyper-local Meta & Google ads to your postcodes, for the treatments worth the most — implants, Invisalign, veneers, whitening.
Capture with an offer
A conversion-built landing page and an irresistible offer (free smile assessment, consult, £-off) turns clicks into real enquiries.
Qualify & book in minutes
Every lead gets a reply in under a minute, is qualified, and is booked straight into your calendar — tyre-kickers filtered out.
Show up & reactivate
SMS / email / WhatsApp reminders cut no-shows, and we reactivate your old leads and lapsed patients for easy wins.
From empty slots to a full book — in weeks
Done-for-you. Your only job: take the booked appointments and treat the patients.
Onboard & build
We map your treatments and pricing, then build the ads, the funnel and the booking flow into your calendar.
Launch
Campaigns go live to your London postcodes; first leads land and the first appointments get booked.
Optimise
We tune creatives and targeting, switch on no-show reminders, and drive your cost-per-patient down.
Scale & reactivate
Add treatments, reactivate old leads and lapsed patients, and get a monthly report on patients and ROI.
Not a generalist agency. Not boosted posts. A dental patient machine.
A generalist agency
- —Same playbook for plumbers & dentists
- —Sends ‘leads’, not booked patients
- —No speed-to-lead or no-show system
- —Vanity metrics, not chairs filled
Doing it in-house
- —Reception too busy to chase leads
- —No ad or funnel expertise
- —Slow follow-up = lost patients
- —No time to optimise creatives
ChairFill
- ✓Dental-only, London-local
- ✓Books appointments into your calendar
- ✓Sub-minute follow-up + no-show reminders
- ✓Guaranteed patients, or we work free
Your brand, your patients, your calendar.
Compliant, transparent, and fully yours — we’re the engine behind your practice, not a black box.
Ad copy follows UK dental advertising rules — no claims that risk a complaint.
Ads run on your account and brand; you keep the data and the audience.
Every lead and patient is yours — exportable, never held hostage.
Appointments land directly in your practice software or calendar.
See leads, booked appointments and cost per patient — no vanity metrics.
Postcode-level targeting, so you get patients who can actually visit.
Pay for patients, not promises.
One setup, one monthly fee, and a guarantee. Ad spend is separate, paid to Meta/Google on your own account.
Pilot
Prove itOne treatment focus, to prove booked patients on your practice.
- ✓1 treatment campaign (e.g. Invisalign)
- ✓Landing page + offer
- ✓Lead capture + booking
- ✓Appointment guarantee
Growth
Most popularThe multi-treatment system, with no-show reduction and reactivation.
- ✓Multiple treatments · Google + Meta
- ✓Sub-minute follow-up + booking
- ✓No-show reminders + reactivation
- ✓Monthly optimisation + ROI report
Performance
Pay on resultsPay only for booked new-patient appointments — pure performance.
- ✓Pay per booked appointment
- ✓No long lock-in
- ✓Multi-practice / groups available
- ✓Custom volume pricing
For context: a single implant or Invisalign patient is worth £2,000–4,000 — a handful of booked patients pays for everything several times over. Figures are illustrative; final scope is set per practice.
20 new-patient appointments in 90 days — or we work free until you get them.
We prove it on a pilot for your practice first. Hit the number or we keep going at no extra fee — the risk is ours, not yours.
Book your strategy callQuestions practices ask
We do one thing: book new patients for dental practices in London. That means treatment-specific ads, sub-minute lead follow-up, booking into your calendar, and no-show reminders — the parts generalist agencies skip. You get booked patients, not a spreadsheet of cold ‘leads’.
Yes. Ads run on your own Meta/Google account (you own the data and audience) and you pay the platforms directly — usually £1–2k a month to start. Our fee covers the system, creative and management.
High-value ones: dental implants, Invisalign / clear aligners, veneers, teeth whitening, and new-patient exams. We lead with whatever has the best margin and demand for your practice.
Every lead is replied to in under a minute, qualified against your criteria, and booked only if they’re a real fit. Then reminder sequences cut no-shows so booked patients actually show up.
Yes — copy follows GDC and ASA rules for UK dental advertising, so you get patients without claims that risk a complaint.
First leads in days, first booked appointments usually within two weeks, and a full ramp by 90 days — which is also when the guarantee is measured.
Let’s fill your appointment book.
Get a free patient-flow plan for your practice — projected new patients, the treatments to lead with, and your likely cost per patient. No obligation.